SEO stands for Search Engine Optimization and can be broken down into 3 levels:
- The first level is what I call the site level and is related to the basic layout of your website. It can be considered the foundation of your SEO efforts. This level of SEO must be done before the site is built.
- The next level is on-page optimization and deals with the optimization of each individual page.
- The final level of optimization is related to creating what are called back-links to your site where you have other websites link back to pages on your site.